Abacus Data | Canadian Fashion Trends and How They Influence Our Spending


By: Michael Monopoli

In situation you skipped it, Paris Haute Couture Manner 7 days took position from July 3rd-7th, and saw stars, influencers, and manner fanatics from all over the world get to see some of the most impressive and daring patterns to at any time strike the runway. When the party does not emphasis on developments, manner homes these kinds of as Balenciaga, Fendi couture, and Christian Dior strive to change the way we put on manner forever.

As a lifestyle-prolonged supporter of trend, I am in a natural way incredibly interested in trends’ influence on our own designs and paying out behaviors. I remember back in superior university, driving to a few distinct stores just to locate the pair of Nikes everyone was putting on at the time. Style is typically associated with individuality and self-expression, but, for others like me, it can also suggest fitting in and feeling like you belong.

We fielded some queries on our most current Omnibus study of 1,500 Canadians to obtain a sense of the recent models and equipment trending in Canada.

Have you at any time looked at someone’s outfit and assumed to oneself, “Man, that appears seriously unpleasant.” Well, prospects are it was. When questioned to select no matter if feeling relaxed or looking great was far more important to them when considering the clothes they obtain, 76% of Canadians chose sensation comfy. Interestingly, that leaves 24% of us who assign extra benefit to appears to be like above comfort. I guess for this team, searching very good is sensation good.

But what seems to be great? We have all seemed back again at old pics and cringed at our outfits or hairstyles. But try to remember, at a single level in time that is what model was trending. When we questioned Canadians about what design and style they felt was most popular currently, most selected casual (49%). This was adopted by streetwear (22%) and classic (11%), with Chic (5%), Boho (4%), Preppy (3%), and Gothic (2%) models trailing driving.

Now we know what style is trending, but what particularly are Canadians donning? We presented Canadians with distinctive trend pairs and asked them to choose which they felt was at the moment most common. Canadians are at the moment choosing sneakers (82%) more than loafers (18%), reasonably priced models (80%) about luxurious brand names (20%), flats (79%) above heels (21%), and baggy suits (64%) in excess of customized fits (36%). Curiously, Canadians are appreciably significantly less decided on items this kind of as tiny (58%) as opposed to massive ( 42%) luggage, or bold colors (56%) as opposed to black and white (44%).

Continuing from the pairings, we also questioned Canadians to share some of the most preferred brands for numerous fashion categories. When contemplating shoe models, Canadians have their hearts set on Nike (44%)with the very clear direct. This was followed by Adidas (14%), Skechers (9%), and Clarks (5%). When contemplating the diverse models of handbags/leather goods, Canadians feel that Gucci (21%) is the most well-known, adopted by Mentor (18%), Michael Kors (11%), and Louis Vuitton (10%).

However, manner tendencies are not just about wanting great. Our survey finds that 27% of Canadians (or the equal of 10.2 million) have purchased a solution thanks to its reputation alternatively than particular fascination or flavor, highlighting how trends immediately influence the purchasing patterns of Canadians.


The ideal outfit can convert any day into a great one, and traits definitely perform a major job in the outfits we pick out. From celebrity society to royal influence, there is normally a little something creating waves in this ever-evolving marketplace.

But, at the close of the working day, trends arrive and go. With pretty much a 3rd of us stating they’ve ordered some thing since it is popular, fairly than particular fascination or flavor, I just want to remind anyone that it is normally best to purchase matters for the reason that you like them, not since they are trending.


The study was executed with 1,500 Canadian grown ups from July 11 to 17, 2022. A random sample of panelists were being invited to finish the survey from a set of spouse panels primarily based on the Lucid exchange system. These partners are generally double choose-in study panels, blended to deal with out potential skews in the information from a one supply.

The margin of error for a similar chance-based mostly random sample of the exact same sizing is +/- 2.6% 19 situations out of 20.

The information had been weighted according to census information to be certain that the sample matched Canada’s populace in accordance to age, gender, educational attainment, and location. Totals may well not insert up to 100 thanks to rounding.

This study was paid for by Abacus Information Inc.

Abacus Info follows the CRIC Public Feeling Exploration Benchmarks and Disclosure Demands that can be found in this article:  https://canadianresearchinsightscouncil.ca/expectations/



We are the only analysis and strategy business that can help organizations reply to the disruptive hazards and alternatives in a planet where by demographics and engineering are shifting additional speedily than ever.

We are an innovative, fast-increasing community belief and marketing research consultancy. We use the most recent technological know-how, seem science, and deep knowledge to deliver prime-flight research-primarily based information to our customers. We present world exploration capacity with a robust emphasis on shopper support, focus to depth, and fantastic price.

We have been a single of the most precise pollsters conducting exploration in the course of the 2021 Canadian election pursuing up on our exceptional document in 2019.

Get in touch with us with any thoughts.

Discover out much more about how we can help your firm by downloading our corporate profile and support supplying.

Will not skip any of our exploration and analysis, indicator up for our weekly e-newsletter.


Supply website link