Fashion Industry Key Supplier Taps Hedera To Transform Luxury Brand Clothing Into Metaverse-Ready Accessories


MION Spa’s knowledge in woven labels for the style market combined with Hedera’s fast and sustainable blockchain know-how will create exclusive, branded NFT labels to guidance style models in their journey into the Metaverse

LUGANO, SWITZERLAND / ACCESSWIRE / Could 17, 2022 / The HBAR Foundation, an corporation that supports the progress of projects building on the Hedera ecosystem by means of grants and other means, right now announces a collaboration with MIOO TECH, a newco developed by manner labels maker MION Spa, to integrate non-fungible tokens (NFTs) into designer style labels.

MIOO will allow luxury style brand names to keep track of provenance and create sustainable, metaverse-all set clothes that can be transposed seamlessly to virtual reality. The HBAR Basis will support the development, development, and start of MIOO on the carbon-negative Hedera network.

MIOO will develop into one of the initially recipients of the HBAR Foundation’s $250 million Metaverse Fund, which supports initiatives focusing on interactive electronic experiences.

Luxury manner models from Gucci to Louis Vuitton are now embracing blockchain technology as a way to instill solution authentication systems and remove counterfeit goods. MIOO programs to go a move more by issuing a corresponding NFT for each unique garment that can be modeled in the metaverse and even sold individually on secondary marketplaces. In doing so, MIOO permits its luxury brand consumer foundation to tap into a market envisioned to be worthy of $50 billion by 2030, according to figures from expenditure financial institution Morgan Stanley.

In addition, by way of MIOO, the brands will present provenance certification, monitoring the garment’s journey through all phases of the source chain to confirm that a merchandise is authentic and made sustainably and ethically.

MIOO is the brainchild of two co-founders from the worlds of style and art: Niccolò Mion, CEO of MION Spa, a foremost firm in the luxury garments and leather-based goods labeling sector with 230 million labels created for every yr, 500 purchasers in Italy, and 700 worldwide and Etan Genini, co-founder and CEO of Valuart, a enterprise that supports creators, brands, and collectors via blockchain and art advisory. The pair made MIOO with a vision to harness the integration of NFT engineering to unlock options for consumer engagement for its luxurious style manufacturers.

Etan Genini, Co-Founder of MIOO, said “We purpose to completely transform the in-store and digital browsing experience, letting trend makes to convert their items into NFTs in order to link and keep in contact with their consumers. Buyer engagement will be tailor-created to the consumer and brand names will be equipped to convey precise marketing and advertising actions and communications about new merchandise, activities, shop openings, and considerably a lot more.”

Niccolò Mion, Co-Founder of MIOO and CEO of MION Spa, extra: “Thanks to the use of certified blockchain technologies on labels, we can now give a multitude of garments uniqueness, tracking, and added benefit, each for the finish client and for the models that will collaborate with us. What was a promise of authenticity from makes is now a verifiable and immutable blockchain certification, letting customers to get total perception on all ways of the source chain.”

Thanks to the use of Hedera, MIOO permits the collateralization of things on the blockchain in a fast and sustainable way. Hedera’s technology will empower MIOO to develop the NFT of the obtained garment in considerably less than a moment when remaining carbon-unfavorable.

Hedera is dedicated to carbon-negative community operations, purchasing carbon offsets quarterly, as well as furnishing substantial throughput and minimal service fees via its Directed Acyclic Graph (DAG) composition which boosts transactional pace and performance.

Alex Russman, VP and Head of the Metaverse Fund at the HBAR Basis, reported: “The MIOO venture is set to revolutionize the luxury vogue industry by bringing cutting edge Internet3 engineering to the most unique designer makes in the earth. We seem forward to collaborating with MIOO to develop a sustainability-centered task that delivers verified ownership and authenticity and will allow substantial style products to be regarded in the metaverse and outside of.”

For much more info, be sure to get in touch with:
Cryptoland PR for HBAR Foundation
Leo Park
[email protected]

About MIOO
MIOO, is a corporation headquartered in Lugano, co-founded in 2022 by Niccolò Mion, CEO of MION Spa, and Etan Genini, CEO and founder of Valuart, with the purpose of producing all the merchandise of the most popular luxury manner brands sustainable “Metaverse Interactive Objects”, i.e. electronic objects that are serious and important, but also collectable and saleable in the Metaverse thanks to special labels applied onto the goods.

About Hedera

The Hedera community is the most utilised3, sustainable, organization-grade general public ledger for the decentralized economic system. The system is ruled by a council of the world’s leading corporations, including Avery Dennison, Boeing, Chainlink Labs, Dentons, Deutsche Telekom, DLA Piper, EDF (Électricité de France), eftpos, FIS (WorldPay), Google, IBM, the Indian Institute of Technological know-how (IIT), LG Electronics, Magalu, Nomura Holdings, ServiceNow, Shinhan Bank, Standard Bank Team, Swirlds, Tata Communications, Ubisoft, University University London (UCL), Wipro, and Zain Team.

For much more info, check out, or abide by us on Twitter at @hedera, Telegram at, or Discord at The Hedera whitepaper can be observed at

About the HBAR Foundation

Founded in 2021, the HBAR Foundation fuels the advancement of the Hedera ecosystem by supplying grants and other methods to developers, startups and organizations that request to launch decentralized purposes in DeFi, NFTs, CBDCs, sustainability, gaming and other sectors. In addition to delivering funding via a streamlined grant process, the HBAR Foundation acts as an built-in pressure multiplier as a result of qualified support throughout complex, advertising, small business advancement and other operational features that are necessary to scale. For added facts, remember to stop by or adhere to the Foundation on twitter @HBAR_basis

Supply: The HBAR Basis

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