September 26, 2022


Dress like a Boss

OnePlus co-founder Carl Pei makes smartphone comeback

OnePlus co-founder Carl Pei makes smartphone comeback


The Nothing Mobile phone 1.

Nothing at all

The co-founder of Chinese smartphone model OnePlus, Carl Pei, is back again with a new handset — only this time it can be with a different corporation, actually known as Nothing at all.

Pei’s peculiarly named start out-up formally pulled the wraps off its debut smartphone Tuesday, just after months of dropping hints and teasers about the glance of the gadget. Referred to as Phone 1, it truly is the next merchandise start from the organization to date.

Based mostly in London, Absolutely nothing was recognized by Pei in 2020. The business launched its initially gadget very last summer season, a established of wireless earbuds referred to as Ear 1 and has marketed 560,000 models so significantly.

On the confront of it, Cellphone 1 is identical to Apple’s hottest iPhones. The cell phone runs Android characteristics a twin-digital camera with two 50-megapixel sensors and 5G cell connectivity, along with standard components you’d obtain in a mid-array smartphone, like Qualcomm’s Snapdragon 778G+ chipset.

Edgy design and style

The most intriguing thing about Cellphone 1 is its style.

The cellphone has a transparent back again that demonstrates off a distinctive sample of shapes and lines, or “glyphs.” The corporation suggests it was impressed by a modernist version of the New York Metropolis subway map from Italian designer Massimo Vignelli in the 1970s.

A further quirk to the cell phone is that it lights up — virtually — when you acquire a connect with or application notification. The device is kitted out with 900 small LED lights that flicker intermittently in tandem with a selection of robotic-sounding ringtones when you get a simply call from an individual.

There is certainly also a function termed “Flip to Glyph,” which mutes the mobile phone when you convert it deal with down, displaying only blinking lights when getting a get in touch with or notification.

In an job interview with CNBC last 12 months, Pei explained Nothing’s product style as “retro-futuristic,” drawing inspiration from various topics ranging from outdated Sony merchandise to luxurious vogue layouts.

The Chinese-Swedish tech entrepreneur said he thinks modern day components feels “chilly” and that “innovation has slowed down a ton” at Apple, which modified the globe with the start of the initial Iphone in 2007.

In terms of application, the Mobile phone 1 runs on the latest version of Android. It features a element that allows Tesla proprietors open their car’s doors, among other interactions, thanks to a partnership with Elon Musk’s electrical motor vehicle agency.

Value and availability

Tough levels of competition

Pei’s new handset will arrive up against some intense levels of competition. With each other, Apple and Samsung command a 40% share of the smartphone market. And smaller Chinese cellphone makers like Xiaomi and Oppo have obtained substantial floor in Europe.

Ben Wooden, main analyst at CCS Insight, explained creating the Nothing at all Mobile phone 1 start a good results will be a “big challenge.”

“The smartphone market is frighteningly competitive and is dominated by Apple and Samsung who have amazing assets,” Wooden mentioned via e mail.

“The relaxation of the addressable current market is a firefight concerning a lot of Chinese companies desperate to get share making it even more durable for a new entrant to crack into the section.”


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