September 28, 2022


Dress like a Boss

The future of fashion – Taranaki woman renting out outfits for events


Alex Preston, from Stratford, has started a business called Wardrobe Collective where she is renting out dresses and outfits for special occasions.


Alex Preston, from Stratford, has started out a small business known as Wardrobe Collective wherever she is leasing out dresses and outfits for special events.

A young Taranaki girl who started choosing out her individual apparel has turned her really like of trend and purchasing into a flourishing aspect hustle.

Previous June, Alex Preston started Wardrobe Collective, the place individuals can retain the services of an outfit for an occasion.

She commenced renting out dresses she by now experienced, but has grown the collection to about 300 clothes from sizes 6 to 16.

“I’d been pondering about it for a few decades and decided to just bite the bullet and do it,” the 26-year-old reported.

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“I had viewed a couple corporations like this but not a great deal, so I believed there was a area in the industry, primarily in the area.”

Preston is now often on the hunt for attire to insert to her assortment, consistently looking Trade Me, Depop, Fb Market, and Designer Garage, and hopes to grow the range up to measurement 22.

The charge for hiring an outfit ranges from $15 to $130.

Clients can pay a visit to Preston in Stratford to check out right before committing, or she can publish it out.

Her collection of outfits features over 300 pieces from size 6 to 16.


Her collection of outfits features over 300 items from measurement 6 to 16.

She operates New Zealand-huge and her costume assortment can be seen on the net and booked in by the website calendar.

Outfits are returned the future day and Preston cleans them.

“If you want it for a Saturday you would decide on up on a Thursday or Friday and return on a Monday.”

It is fairly a whole lot of admin as Preston operates full time in accounts and admin at Interdrill Ltd, so Wardrobe Collective is just in her spare time.

Her associate William also operates a farm, so she can help out there when she can far too.

But one day Preston would like the dress rental to be her whole-time task.

“Renting outfits is starting to be the way of the long term.

“Making quality substantial-finish clothes additional sustainable and quickly assessable for extra individuals is a key incentive.”

Preston assumed the strategy had been obtained very properly, inspite of only ever existing in Covid occasions.

“Some weeks are busier than other people. My girls’ situations often get cancelled or postponed, so that will make it a little bit hard.”

She commenced the enterprise utilizing some personal savings, as very well as assistance from what she calls ‘the financial institution of dad’, and providers like Afterpay experienced helped her to acquire attire to insert to her collection without the need of breaking the financial institution.

“My mom and dad have been super supportive and aid when and where they can.

“I’m back getting washing to mum some weeks.”


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