What is alt text and how do I write it for jewelry? — Sharon Z Jewelry

Ok jewelers and metalsmiths – you have manufactured a beautiful physique of perform, photographed it, and crafted a site.

Now it is time to make it far more available.

I coronary heart alt textual content so a lot. It is a impressive resource web-site accessibility. Even though alt text is not the only software at your disposal to make your web site obtainable, it is an crucial just one.

It really is Okay if you did not know about this significant aspect of your site ahead of now. Below is a guide to what it is, why you want it, and how to publish it. 

(Author’s take note – if you are previously familiar with alt textual content, scroll down to the How to Write It and Exactly where to Put It sections.)

Alt text is the small bit of textual content that you use to describe an picture on your site. Sometimes it is also identified as an alt attribute, or alt tags. All significant eCommerce platforms have a position for you to incorporate alt textual content.

How it works – anyone with a visible impairment needs and wants to use a web site. In buy to do so, they use a display screen reader that reads the website page out loud. When it hits an graphic on the web page, it does not skip it, it reads whatever description you’ve provided it.

This is what alt textual content is primarily for – to deliver descriptions of your images.

Other persons who need to have alt textual content include things like people with constrained web bandwidth – at any time have tremendous gradual web that will not load pictures? Possessing alt textual content there assists you figure out if there is vital facts in all those photographs.

Oh! And alt text is super handy to anyone who employs graphic blockers in their electronic mail. If illustrations or photos aren’t loading, it is essential to describe them.

Why you want it

There are plenty of reasons, but the most critical purpose is that accessibility and inclusivity assist everybody navigate the web.

For us as compact company house owners, there are also practical reasons why we require alt text. And there are no downsides to including it to your web site.

Reason #1 – Having a web-site that is inaccessible suggests that you are probably leaving revenue on the desk. Following all, if somebody are not able to use or navigate your site, then they also won’t be able to get from you.

Explanation #2 – All of the text that’s on your web-site is searchable through lookup engines like Duck Duck Go, Mozilla, Google, and many others. You give you your best benefit if you have excellent data on your website. And this usually means possessing searchable text on your photos.

Reason #3 is my very own – I contemplate accessibility to be a simple part of operating a web page, and I try to make mine as available as I know how to.

How to generate it

Alt textual content has just one objective, and various rewards and it’s main reason is to be read by persons, not bots.

So anytime you produce alt textual content, imagine about what one more man or woman wants to know about the graphic.

Most effective Methods

  • Put on your own into the head of a buyer hunting for jewellery.

  • Think about how they would explain it, and consider to solution their issues.

  • Is it the material? The shape? The stone? If it is shown on an ear?

  • Use keywords and phrases sparingly, and make positive that they are pertinent to the graphic.

  • Be descriptive and will not rely on an more mature world-wide-web follow of “keyword stuffing” *

  • Maintain your alt text under 150 people or 12 words so that they are easy to understand and readable.


Here is a photo of some earrings. The alt text reads “oxidized silver eye-formed stud earrings on a metal slab”.

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